The friction is real.
Most teams just can’t name it.
I’m Brendan Thomas Quinn — a cross-cultural management consultant based in Barcelona, working with leaders of international teams who know something isn’t working, but can’t quite put their finger on what.
I was born and raised in the UK, from an Irish family — so navigating between cultures wasn’t something I discovered later in my career. It was simply how I grew up. That background, combined with years working across West Africa and now living in Spain, means I’ve experienced cultural friction from the inside — not just studied it from a distance.
That experience — across three continents, in humanitarian, education, and business contexts — is what shaped how I approach this work. I’ve seen what happens when cultural assumptions go unexamined. I’ve also seen how quickly things shift when a team finally has a shared language for what’s getting in the way.
Brendan Thomas Quinn · Barcelona
I work with leaders whose teams are underperforming — and culture is why.
I work with CEOs, HR directors, and senior managers whose international teams are underperforming — not because of ability or motivation, but because of cultural friction. Decisions that don’t land. Meetings that feel productive but go nowhere. Feedback that creates tension instead of improvement. Collaboration that breaks down at the cultural boundary.
My job is to surface what’s actually happening — and fix it. Not with a one-day workshop and a workbook, but through structured diagnosis, practical interventions, and ongoing partnership that makes the change stick.
Lecturer in Cross-Cultural Communication, SBS Swiss Business School Barcelona (International Business Masters)
Member, SIETAR Europe — Society for Intercultural Education, Training and Research
25+ years working across Europe, West Africa, and internationally
Let’s look at what’s actually going on
If your team is experiencing friction — in how it communicates, makes decisions, or works across cultures — let’s spend 30 minutes looking at what’s actually going on.
Book a discovery call