Your team doesn’t need another workshop.
They need to fix what’s actually causing the friction.
The Cultural Friction Sprint is a structured three-phase engagement — diagnosis, a focused full day, and individual follow-up — that surfaces what’s really getting in the way and builds the shared framework your team needs to fix it. Permanently.
Book a discovery call Download overview PDFMost teams already know something isn’t working. They just can’t name it.
Decisions get discussed but never clearly land. Meetings feel productive but go nowhere. Feedback creates tension instead of improvement. Collaboration breaks down at the cultural boundary — for reasons nobody can quite articulate.
That’s cultural friction. And it doesn’t fix itself.
The Cultural Friction Sprint is designed specifically for that moment — when a leader knows the team is underperforming but can’t pinpoint why, and needs a structured intervention that actually changes how the team works.
Three phases. One coherent engagement.
Diagnosis
Before the workshop
Every participant completes a confidential pre-work questionnaire — exploring how they communicate, make decisions, and experience friction in the team. Responses are analysed individually and used to shape the workshop around your team’s real dynamics. This is what makes the day sharp rather than generic.
The Workshop
One full day, in person
A structured full-day session that brings the real dynamics into the open. The team surfaces the assumptions driving friction, builds a shared language for discussing cultural difference without blame, and co-creates a set of agreed norms for how this specific team communicates, makes decisions, and gives feedback. Built together — owned by the team.
The format is tailored to your team’s context — whether you’re globally distributed, co-located and multicultural, or focused on cross-cultural leadership.
Embedding
Individual follow-up conversations
A one-to-one conversation with each participant after the workshop — checking how the agreed norms are landing in practice, addressing anything that’s unclear, and reinforcing the shared framework the team built together. This is what makes the change stick beyond the session.
Right for your team if…
Using an offsite or away day well
Your team has time together and you want to use it to fix what’s not working — not just build rapport.
A newly formed or recently changed team
New hires, new markets, or a restructure have shifted the cultural dynamics and you need to establish shared ways of working from the start.
Friction that nobody can name
Performance is suffering, collaboration is breaking down, and nobody can quite put their finger on why. That’s exactly where this engagement is designed to work.
What changes after the Sprint
A named, shared understanding of where friction is happening and why
A co-created communication framework — agreed norms built by the team, owned by the team
A shared language for addressing cultural friction directly — without blame or defensiveness
Individual clarity from the follow-up conversation on how to apply the framework day to day
A clear path to ongoing advisory support if the organisation wants to go further
Lasting change — not a one-day session that fades by Friday
Download the Sprint overview
A two-page PDF overview of the Cultural Friction Sprint — what it is, how it works, and what your team walks away with. Share it with a colleague or use it to start the conversation.
Download PDF →Want to go further?
The Sprint creates alignment quickly. For organisations that want to embed lasting change over time — through ongoing advisory support, leadership coaching, or strategic partnership — I work with leaders beyond the initial engagement.
Learn about advisory support →“The Sprint isn’t a training session. It’s the beginning of a team that knows how to work across difference.”
— Brendan Thomas Quinn“The friction is real but hard to point to. That’s exactly where I work.”
— Brendan Thomas QuinnReady to fix what’s costing your team?
Let’s spend 30 minutes looking at what’s actually going on. No pitch — just a conversation about your team and whether the Sprint is the right fit.
Book a discovery callThe Cultural Friction Sprint is priced from €6,500 for teams up to 12 people. Larger teams and multi-day formats quoted on request.